A brand can trademark its name or logo, which could be used to identify their product or service. A trademark can be registered in the UAE on design elements of a companies products or services, attributing ownership of things such as a name, image, slogan, symbol, figure, and more.

Brand registration in the UAE is officially governed by the Ministry of Economy (MoE), who authorise the registration, renewals and cancellation of trademarks in the UAE.

A trademark is valid for 10 years( UAE). This trademark protects and safeguards the company’s trademarked product or service within the UAE, but not internationally.

The Validity of the trademark is for 10 years and should be renewed upon expiry.